SALT

TIN CUP WHISKEY

Client: Dead as we know it

Product: Tincup Whiskey – An OOH campaign targeted towards the Denver, Colorado market.

What was the goal: We have a long-standing relationship with this super creative agency, and they asked us to marry the worlds of still photography, video captures and CG to create larger than life OOH mountainside graphics.

How did Salt approach this project? Our talented team of artists were able to finesse the mixed media originals and create a realistic cohesive master creative. From this master, we versioned out several variants to accommodate different locations and specs.

What was the outcome: A gorgeous campaign that blanketed the sides of the winding roads in the Rocky Mountains.

Takeaways from the Salt team: When faced with building out these OOH pieces using still art, video captures and previously rendered CG images, we didn’t flinch at the opportunity to make the hills come alive.

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