SALT

John Varvatos

Client: John Varvatos

Product: Spring/Summer Fashion Collection

What was the goal: Creatively introduce the new partnership between acclaimed John Varvatos and acclaimed musician Nick Jonas.

How did Salt approach this project? As an NYC-based boutique studio we are uniquely positioned to showcase our beloved city in national ad campaigns. We are familiar with the iconic locations in which the talent was photographed, and were able to stitch together the essence of NY with the unmistakably gritty JV fashion.

What was the outcome: A fantastic campaign that expanded much farther than the 5 boroughs as it ran in print, OOH and on the web nationwide and overseas.

Takeaways from the Salt team: Like so many campaigns in our industry, we were under a VERY tight timeline. We were given the assets to begin right before Christmas holidays. Although our team always gives 110%, for this particular project we worked through the holidays to ensure an ontime rollout the first week in January!

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