{"id":11994,"date":"2025-07-23T14:16:04","date_gmt":"2025-07-23T13:16:04","guid":{"rendered":"https:\/\/makeagency.co.uk\/?p=11994"},"modified":"2025-09-12T14:19:05","modified_gmt":"2025-09-12T13:19:05","slug":"ai-at-the-heart-of-make","status":"publish","type":"post","link":"https:\/\/makeagency.co.uk\/blog\/ai-at-the-heart-of-make\/","title":{"rendered":"AI at the Heart of Make"},"content":{"rendered":"<h3>This week we brought the full Make Agency team together for an all hands meeting.<\/h3>\n<p>It was a chance to step back, look at what we\u2019ve achieved, and share where we\u2019re heading next. The common thread running through the day? AI.<\/p>\n<p><strong>How AI has shaped the past two years<\/strong><\/p>\n<p>Over the last 24 months, AI has become central to the way we work. It\u2019s no longer an add-on or experiment, but a core part of how we deliver results for our clients.<\/p>\n<p>From campaign optimisation to content workflows, through to faster, smarter development processes, AI has allowed us to push boundaries and add measurable value across accounts. The shift has been cultural as well as technical. AI is now part of every project from the start.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" class=\"alignnone size-large wp-image-12009\" src=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-1024x638.png\" alt=\"\" srcset=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-1024x638.png 1024w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-300x187.png 300w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-768x479.png 768w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-1536x957.png 1536w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-963x600.png 963w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-1800x1122.png 1800w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-1200x748.png 1200w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant-160x100.png 160w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/tomant.png 1816w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Building bespoke tools for clients\u00a0<\/strong><\/p>\n<p>The best AI platforms out there are already incredibly powerful \u2014 but we\u2019ve found the real impact comes when we layer our own thinking on top.<\/p>\n<p>Over the past year, we\u2019ve been developing what we call the Make way: taking industry-leading AI tools and shaping them into bespoke systems designed around each client\u2019s needs.<\/p>\n<p>This means creating workflows that cut out repetitive tasks, surface insights faster, and tie directly into campaign goals. It\u2019s not about replacing the tools \u2014 it\u2019s about configuring and combining them in ways that drive sharper strategy, cleaner execution, and stronger outcomes.<\/p>\n<p>For our clients, that translates into platforms and campaigns that aren\u2019t just automated, but genuinely intelligent.<\/p>\n<p><strong>What\u2019s next for Make Agency\u00ae<\/strong><\/p>\n<p>We are a new generation of digital agency, with AI at the heart of our offering. The next phase is about scaling this vision \u2014 growing a team that brings together creative thinkers, engineers, and strategists who can harness AI in ways that go beyond surface-level use. We\u2019re refining our full service model so it stays future-focused, blending design, development, and marketing with intelligent automation that drives real business results.<\/p>\n<p>As client expectations evolve, our goal is to lead the charge: building faster, smarter, and more adaptive solutions that show what\u2019s possible when AI is embedded into every stage of the process.<\/p>\n<p><strong>Final thoughts<\/strong><\/p>\n<p>Our all hands meeting was a chance to do what we love most: spend a day deep in AI and technology, exploring what\u2019s possible next. The energy in the room came from our hungry, diverse team, all driven by one shared goal \u2014 to lead the way in transforming the traditional with AI.<\/p>\n<p>For our clients, that means breakthrough value. For our industry, it means raising the bar. And for Make, it means building the future right now.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-12000\" src=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-1024x683.jpg\" alt=\"Make Agency All Hands Summer 2025\" srcset=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-1024x683.jpg 1024w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-300x200.jpg 300w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-768x512.jpg 768w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-1536x1024.jpg 1536w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-2048x1365.jpg 2048w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-900x600.jpg 900w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-1800x1200.jpg 1800w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-1200x800.jpg 1200w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8468-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-11999\" src=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-1024x683.jpg\" alt=\"Make Agency All Hands Summer 2025\" srcset=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-1024x683.jpg 1024w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-300x200.jpg 300w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-768x512.jpg 768w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-1536x1024.jpg 1536w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-2048x1365.jpg 2048w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-900x600.jpg 900w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-1800x1200.jpg 1800w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-1200x800.jpg 1200w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8443-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-11997\" src=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-1024x683.jpg\" alt=\"Make Agency All Hands Summer 2025\" srcset=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-1024x683.jpg 1024w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-300x200.jpg 300w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-768x512.jpg 768w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-1536x1024.jpg 1536w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-2048x1365.jpg 2048w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-900x600.jpg 900w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-1800x1200.jpg 1800w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-1200x800.jpg 1200w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8393-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"alignnone size-large wp-image-11996\" src=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-1024x683.jpg\" alt=\"Make Agency All Hands Summer 2025\" srcset=\"https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-1024x683.jpg 1024w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-300x200.jpg 300w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-768x512.jpg 768w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-1536x1024.jpg 1536w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-2048x1365.jpg 2048w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-900x600.jpg 900w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-1800x1200.jpg 1800w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-1200x800.jpg 1200w, https:\/\/makeagency.co.uk\/wp-content\/uploads\/2025\/09\/R98A8338-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week we brought the full Make Agency team together for an all hands meeting. It was a chance to step back, look at what we\u2019ve achieved, and share where we\u2019re heading next. The common thread running through&#8230;<\/p>\n","protected":false},"author":20,"featured_media":12008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5,6,7],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-marketing","category-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI at the Heart of Make - Make Agency London<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makeagency.co.uk\/blog\/ai-at-the-heart-of-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI at the Heart of Make - Make Agency London\" \/>\n<meta property=\"og:description\" content=\"This week we brought the full Make Agency team together for an all hands meeting. 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