{"id":11356,"date":"2025-05-15T11:31:27","date_gmt":"2025-05-15T10:31:27","guid":{"rendered":"https:\/\/makeagency.co.uk\/?p=11356"},"modified":"2025-05-15T22:39:11","modified_gmt":"2025-05-15T21:39:11","slug":"press-release-two-up-joins-make-agency-to-drive-igaming-growth","status":"publish","type":"post","link":"https:\/\/makeagency.co.uk\/blog\/press-release-two-up-joins-make-agency-to-drive-igaming-growth\/","title":{"rendered":"Press Release: Two-Up Joins Make Agency\u00ae"},"content":{"rendered":"

Make Agency (in conjunction with DXG Group), through its subsidiary, Two Up Investments, Ltd, has announced the acquisition of the assets of digital product agency Two-Up.<\/h3>\n

Make Agency, a leading London-based digital creative agency, has strategically acquired the assets of Two-Up Agency<\/a>, a specialist digital product business renowned for its work within the sports, sports betting, and iGaming sectors. This acquisition significantly expands Make Agency\u2019s capabilities and reinforces its commitment to delivering cutting-edge digital solutions to clients within these key industries.<\/p>\n

\"\"<\/p>\n

The acquisition brings Two-Up\u2019s established expertise and track record in creating innovative digital products to Make Agency. Based in London and Poland, Two-Up provides technical solutions to prominent online gaming brands, offering best-in-class technology tools and in-depth market knowledge to clients including Stats Perform, At The Races, and NewsUK.<\/p>\n

Two-Up\u2019s proficiency in user experience, user interface, design and development \u2013 alongside a deep understanding of the specific demands of the sports-betting and iGaming sector \u2013 perfectly complements Make Agency\u2019s existing creative and strategic marketing strengths.<\/p>\n

Industry experts join forces<\/strong><\/p>\n

The acquisition unites two industry experts: Robbie Morris, the former CEO of Two-Up, and Eugene Delaney, the COO of Make Agency, who will now also take on the role of Managing Director for Two-Up.(Ex-Podium\/PA Media, Spotlight Sports Group and Flutter).<\/p>\n

\u201cWe are pleased to integrate the valuable assets and expertise of Two-Up into the Make Agency family,\u201d said Eugene Delaney. \u201cTheir specialised knowledge and impressive portfolio within the sports, betting, and iGaming sectors will be invaluable as we continue to grow and enhance our offerings in these key verticals. This acquisition allows us to provide our clients with an even more comprehensive suite of digital solutions, specifically tailored to the unique demands of this dynamic market.\u201d<\/p>\n

Robbie Morris added, \u201cJoining forces with Make Agency represents an exciting new chapter. We are eager to integrate our expertise and collaborate with their talented team to deliver exceptional digital experiences for clients within the sports and gaming landscape. We believe this union will create significant synergies and allow us to continue to deliver innovative solutions in this specialised area.\u201d<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Make Agency (in conjunction with DXG Group), through its subsidiary, Two Up Investments, Ltd, has announced the acquisition of the assets of digital product agency Two-Up. 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