Clearpay offer an intuitive app for splitting payments on purchases with top brands. They wanted to build their social presence in the UK and become THE platform for young people to be smart with their money.
Clearpay offer an intuitive app for splitting payments on purchases with top brands. They wanted to build their social presence in the UK and become THE platform for young people to be smart with their money.
Capabilities
With a sharp strategy, Make created a dynamic social media campaign tailored to capture the attention of young audiences on each platform. The goal was to dramatically boost impressions and engagement across all social platforms.
Inspired by Clearpay’s four-payment option, we developed captivating videos showcasing four standout Clearpay products. We also collaborated with top influencers whose videos outperformed the rest and were prioritised in our campaign budget optimisation across Meta and TikTok.
By tapping into current trends and leveraging the reach of influencers with lifestyle content that is relatable, relevant and raw, ClearPay achieved optimal engagement. Our thoughtfully curated content outshined ClearPay’s original content with excellent results and valuable audience insights to apply to future content.
