As a fast-scaling secondary brand within the SuperGroup portfolio (alongside Betway), Jackpot City needed a cohesive, scalable design system to support its growth across multiple international markets.
Make Agency was appointed to evolve and finalise the Jackpot City brand into a complete, globally consistent visual identity system. The goal: to define a digital-first framework that empowers regional teams to execute quickly, while maintaining a unified global presence.
Capabilities
Deliverables
To supercharge scalability, we integrated AI-powered creative tools into the workflow – enabling the generation of campaign-ready assets at speed and volume. From game-themed visuals to seasonal content, AI tools were used to adapt templates across languages, formats, and audiences while ensuring brand consistency.
The result was a fully adopted global design system rolled out across four key markets, supported by over fifty custom-built templates. AI-generated content accounted for more than thirty percent of campaign assets, reducing local team turnaround times by forty-three percent. Internal feedback was overwhelmingly positive, with ninety-two percent of stakeholders rating the new system as clear, scalable, and highly effective.
