TikTok is the leading social media platform in the world. When they wanted to spotlight the opportunity of TikTok Live to the UK’s most forward-thinking digital teams and entrepreneurs, they turned to Make Agency.
TikTok is the leading social media platform in the world. When they wanted to spotlight the opportunity of TikTok Live to the UK’s most forward-thinking digital teams and entrepreneurs, they turned to Make Agency.
Capabilities
TikTok needed to launch an exclusive partner event to introduce the power and commercial potential of TikTok Live to the UK’s top digital decision-makers and innovators.
We designed and built an on-brand microsite that brought the TikTok Live proposition to life, serving as a high-performing conversion hub that guided visitors through the opportunity and drove summit registrations.
To make sure the right audience saw it, we also launched a targeted LinkedIn campaign focused on converting digital leaders and decision-makers.
The microsite and campaign worked exactly as intended – driving high-quality, cost-effective leads that filled the summit spaces. TikTok’s team was thrilled with the outcome.
The success of the project led to something bigger: a commercial partnership between Make and TikTok. Together, we launched Make Live – a service offering that opens up incredible opportunities for creators and brands alike on the TikTok platform.
